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NUROFEN: EFFECTIVE RELIEF FROM PAINIt’s great to know whatever pain you or your child may experience, Nurofen is there to give effective pain relief.From headaches to lower back pain, cold symptoms, dental pain and fever, you’ll find the information here to make a smart choice on which Nurofen product is best for you.Along with helpful articles, Nurofen.com gives you a better understanding of pain, how each Nurofen product works and how to use it for best results.Nurofen’s success is the result of over 30 years of research and development. They are experienced in pain relief, and they are here to help you.THE STORY OF NUROFEN:A GROUND BREAKING STORYThe story begins with the discovery of ibuprofen, the active ingredient in Nurofen.It all happened back in the 60’s when three scientists, led by Dr Adams from Boots Pharmaceuticals in London, set out to develop a painkiller that would be better tolerated than aspirin – the top pain reliever of the day.What they invented was far better. Ibuprofen was capable of reducing pain and inflammation across a range of conditions as effectively as aspirin with fewer side effects. That provided doctors around the world with an alternative that was very useful indeed.IBUPROFEN: NUROFEN BY ANY OTHER NAMEIn 1969 ibuprofen was first made available to the public, but it was only available as a prescription. It wasn’t until 1983 when ibuprofen was launched as an over–the-counter medicine called Nurofen that it gained public recognition as an effective everyday pain-reliever.THE STORY CONTINUESJust like the development of ibuprofen, Nurofen continues the push to find more ways to provide effective pain relief for New Zealanders. This is reflected in the ever-increasing range of Nurofen products, like Nurofen Cold and Flu, and the development of ibuprofen formulations like Nurofen Zavance tablets and caplets that are absorbed up to twice as fast as standard Nurofen.They want to keep helping New Zealanders fight pain so that they can live their lives free of limitations.
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